Creative Director, Lion Energy
2021 - Current

• Lead the conceptualization and design of visual assets for print, digital, and multimedia projects.
• Develop branding materials and strategies, ensuring alignment with business objectives and target audience.
• Collaborate with clients and internal teams to understand project requirements and deliver compelling design solutions.
• Manage the entire creative process from ideation to execution, ensuring adherence to brand standards and project timelines.
• Mentor and coach team members, fostering a culture of innovation, collaboration, and continuous improvement.
• Present creative concepts and strategies to clients, articulating ideas effectively and exceeding expectations.
• Monitor project budgets and timelines, optimizing resources and processes for maximum efficiency.
• Stay updated on industry trends and best practices to inform creative decisions and strategies.

Collateral Specifics

• Logos and Brand Identity Packages
• Print Advertisements (Catalogs, Magazine Ads, Brochures)
• Digital Advertisements (Banner Ads, Social Media Graphics)
• Packaging Designs (Product Labels, Boxes, Silkscreens, User Manuals)
• Marketing Collateral (Flyers, Posters, Business Cards)
• Website Graphics and User Interface Elements
• Email Newsletters and Templates
• Event Signage and Booth Designs
• Presentation Decks and Slide Templates
• Social Media Campaign Assets (Cover Photos, Profile Images, Posts)
• Trade Show Booth Designs and Graphics
• Corporate Reports and Documents

Senior Graphic Designer, Connect Media
2010-2021

Connect Media is a premier media company which produces three direct to consumer magazines based out of Rochester, Minnesota, including two monthly editions and one annual flagship publication. It serves as top producer in driving local and out-of-town traffic to local shops.

• Design visually captivating magazine layouts, covers, and feature articles that enhance reader engagement and brand identity.
• Collaborate closely with editorial, marketing, and sales teams to ensure visual content aligns with editorial themes and advertiser requirements.
• Coordinate with multiple vendors to source and incorporate images, illustrations, and other visual assets into magazine layouts.
• Conceptualize and create eye-catching advertisements for featured vendors, ensuring adherence to brand guidelines and publication standards.
• Manage the advertisement design process from initial concept to final production, including communication with vendors and sales representatives.
• Maintain consistency in design aesthetics and branding across all advertisement placements within the magazine.
• Utilize industry-standard design software (e.g., Adobe Creative Suite) to produce high-quality print and digital assets.
• Work closely with printers and production teams to oversee the printing process and ensure accurate reproduction of designs.
• Stay abreast of industry trends and best practices in magazine design, advertising, and typography.
• Provide creative direction and feedback to junior designers and freelancers involved in the magazine production process.
• Collaborate with cross-functional teams to develop innovative strategies for increasing reader engagement and advertiser satisfaction.
• Attend meetings and presentations with vendors, advertisers, and internal stakeholders to discuss design concepts and project requirements.

Graphic Designer, Travel Advantage Network
2007 - 2010

• In my role as a Graphic Designer at Travel Advantage Network, I was responsible for designing print materials such as brochures and flyers, and for updating the visual elements of the company’s website. My efforts supported brand consistency and enhanced user experience across digital and print media.

  Key Contributions:

  • Produced diverse print collateral, aligning with brand guidelines.
  • Updated and maintained website graphics, improving visual appeal and consistency.
  • Coordinated with external print vendors to ensure quality and timely production.

   

  Technical Proficiencies:

  • Adobe Creative Suite (Illustrator, Photoshop, InDesign)