AP Pro Gen 2 Launch

Alexapure Pro Gen 2 Product Launch

This project centered around the launch of the next generation Alexapure Pro water filtration system and its all-new Gen 2 filter. The goal was to introduce the redesigned system with a strong, cohesive visual identity while clearly communicating the product improvements, expanded capabilities, and technical performance in a way that was easy for customers to understand.

I developed the visual direction and launch creative across the product detail experience, including a series of PDP carousel graphics highlighting the new filter technology, independent testing, increased capacity, improved flow rate, system dimensions, filtration performance, and supporting accessories. The challenge was balancing a large amount of technical information with bold product imagery and clear visual hierarchy while maintaining a consistent Alexapure brand experience.

The launch extended into a suite of static paid advertising designed to translate the product story into more immediate, attention-grabbing concepts. The campaign combined product-focused creative with educational and lifestyle-driven messaging, addressing water quality, preparedness, filtration performance, and the advantages of the new system across multiple ad formats.

The work was created primarily in Adobe Photoshop and Illustrator, with AI-assisted creative tools incorporated into the development of select environments and supporting imagery. Final assets were composited and refined by hand to maintain product accuracy, realistic lighting, and consistency across the campaign.

Solutions

• Product Launch Creative
• Art Direction
• Brand & Visual Design
• PDP / Ecommerce Design
• Paid Social Advertising
• Campaign Design
• Product Education & Infographics
• AI-Assisted Image Development
• Photo Compositing & Retouching

Tools

• Adobe Photoshop
• Adobe Illustrator
• Generative AI Creative Tools