Grid Doctor Survival 1K-LM Flashlight Product Launch
This project focused on the launch of Grid Doctor’s Survival 1K-LM, a multi-function emergency flashlight designed for preparedness, outdoor use, and everyday emergencies. The goal was to create a cohesive launch system that introduced the product, clearly communicated its features, and carried the Grid Doctor brand consistently across both physical and digital touchpoints.
I developed the product packaging and accompanying quick-start insert, translating a large amount of technical and instructional information into a clear, easy-to-navigate format. The packaging uses a streamlined kraft design with custom product illustration and minimal graphics, while the insert expands the visual system with Grid Doctor’s black, white, and orange brand palette to highlight product functions, specifications, charging information, and emergency features.
The launch extended into a series of digital and social assets, including product-focused carousel graphics, feature callouts, educational content, and campaign creative. The system was designed to make complex product functionality easy to understand while maintaining a rugged, technical visual style across every customer touchpoint.
Solutions
- Product Packaging Design & Production
- Print & Instructional Design
- Product Launch Creative
- Brand & Visual Design
- Art Direction
- Social Media & Carousel Design
- Product Illustration
- Photo Compositing & Retouching
- AI-Assisted Image Development
Tools
- Adobe Illustrator
- Adobe Photoshop
- Generative AI Creative Tools
